Hoberman Associates Inc.

Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape.

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Olympic Arch

Olympic Arch

LOCATION: Salt Lake City, Utah, USA (2002)
PARTNERS: Scenic Technologies, BuroHappold
CLIENT: Olympic Organizing Committee

The Hoberman Arch is a 72 x 36 feet high transforming curtain that was installed in front of the stage at the Olympic Medals Plaza for the 2002 Winter Olympics. It provided a magical, artistically engineered performance; including music, lighting, and dancers–to signal the start of each evening’s medal ceremony, witnessed by an estimated 3.5 billion people worldwide. When open, it revealed the Olympic flame.