Hoberman Associates Inc.

Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape.

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POLA Ginza Facade Tokyo

POLA Ginza Facade Tokyo

LOCATION: Ginza District, Tokyo, Japan (2009)
PARTNERS: Nikken Sekkei + Yasuda Atelier

POLA, a Japanese cosmetics manufacturer, asked Hoberman to design an adaptive shading system for its new showroom building in Tokyo in the Ginza district. This system was developed in collaboration with the design architect, Yasuda Atelier, and executive architect Nikken Sekkei. The fourteen-story building, which opened in October 2009, has around 185 individually controlled shutter mechanisms that are housed within the double glazing of the façade. Each shutter has dimensions of approximately one by three meters and is made of an acrylic sheet that has been formed into a curved surface.

Photos courtesy of Mamoru Ishiguro