Hoberman Associates Inc.

Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape.

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Twin Spheres (Ford Lincoln)

Twin Spheres (Ford Lincoln)

Twin Spheres (Ford Lincoln)

LOCATION: Multiple Auto Shows, Detroit, Toronto, NYC, Los Angeles (2012-17)
CLIENT: Imagination: Global Experience Company for Ford Lincoln

Twin custom-designed spheres had their inaugural installation within Ford Lincoln’s display booth at the 2012 North American International Auto Show. Established as the premier annual showcase for American automotive product launches and brand directions, Lincoln leveraged the event for the reinvention of its iconic brand. The Hoberman Spheres were fabricated from milled aircraft-grade aluminum with a hand-brushed finish. Each sphere is made up of 840 parts and weighs 300+ pounds, yet they appear to move effortlessly. Actuated by a single servo motor, they can expand from 4.5 feet to 15 feet in less than 3 seconds. The spheres have been reinstalled numerous times at various North American auto shows for Lincoln display booths.

Photography credits: Craig Holland and Chris Eckert