Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape.
LOCATION: Milwaukee, Wisconsin, USA (2006)
CLIENT: Discovery World at Pier Wisconsin
Beginning as a tight cluster, the Expanding Helicoid smoothly expands to fill the spiral staircaseat the center of Discovery World’s permanent biotech exhibit. Visitors have the remarkable sensation of being inside the sculpture: As it contracts, it seems to disappear into the stairwell; as it expands, it seems to grow like a living plant. Bound by two spirals, like the DNA double helix it resembles, the helicoid itself is like a living organism, evolving as it expands. The Expanding Helicoid was awarded a Silver IDEA 2008 Award for excellence in the Environments category by the Industrial Designer’s Society of America and BusinessWeek.
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