Hoberman Associates Inc.

Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape.

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Hoberman Morph

Hoberman Morph

Hoberman Morph

LOCATION: Liberty Science Center, 2014
CLIENT: Google, Liberty Science Center

Hoberman Morph changes shape from a cube into a sphere. As the sculptural elements synchronously rotate, they align with first a cubic surface then with a spherical surface, thereby creating the smooth transformation from cube to sphere.

Hoberman was commissioned to create a work for the first ever museum exhibition about the Rubik’s Cube. As a playful homage to Erno Rubik, he created a sculpture taking his own iconic sphere design and “morphed” it into a cube.