Profile
History |
Hoberman Associates, Inc. (HAI) was founded in 1990 by designer Chuck Hoberman, whose international career seamlessly fuses art, design, engineering, and architecture. HAI was founded with the primary aim to design behavior – to create objects that have the living qualities of organisms.
Throughout its history HAI has focused on fostering a dynamic relationship between product and user. Its unique approach has been most prominently demonstrated in the Hoberman Toy line, founded in 1995. Subsequent design explorations include rapidly deployable tents, miniature medical instruments, and juvenile products.
In recent years HAI has embarked on a series of architectural collaborations to create adaptive buildings. Working with architectural firms in America, Europe and Asia, Hoberman is creating responsive shading and ventilation surfaces, operable roofs and canopies, and retractable facades for multi-use spaces. The goal is to achieve energy savings and enhanced building environments within the context of advanced sustainable strategies.


